All Things Urban

MINI LIVING is a translation of our key principle, the creative use of space, into real solutions for how we live, work and interact in our cities. Working with a small footprint in mind, we seek to answer these challenges in a way that combines our design knowledge with the spirit of experience - and fun.

The role focuses on three key things:

1. Product leadership
2. Product strategy & development
3. Customer experience

You will be responsible for the development, implementation and evaluation of strategic initiatives in relation to the MINI Living brand, its products and services

• Special focus lies on the development of the MINI Living-specific approach along the entire customer journey across all touchpoints
• You will work to improve MINI Living's offering, and develop new innovative initiatives to strengthen and positioning the brand
• You will be the linchpin that connects MINI Global to MINI Living Shanghai
• You will build strong relationships with multiple partners to ensure brand alignment and to appropriately translate our global strategy into a local context.

• Proficient level of written and spoken English & Mandarin required
• 5-8 years of relevant industry experience, developing & delivering brand ventures
• Ability to work in fast-paced environments
• Multiple years of experience living and working in China is required
• Exceptional communicator and relationship-builder

We’re not fully sure whether this role is open to international candidates. If you would need visa sponsorship or work authorisation, we recommend checking directly with the employer before applying.