The experiential aspect of cycling is an essential part of planning for a bicycle-friendly city. The act of cycling is one of human movement and perception. Despite this, professional planning practice often overlooks it. This course equips urban mobility professionals and activists to illuminate cycling experience in their work. Learners will explore what cycling experience is, and be presented frameworks for identifying, communicating and evaluating it. They are guided through cases in both a mature cycling context and in a car-oriented context, and finish by conceptualizing or evaluating cycling experience in their own city or town.