"How to Create Successful Markets” is a two-day training course in which participants learn the essentials for creating a thriving public market that is economically sustainable, maximizes community benefits and contributes to the creation of public places that attract a broad diversity of people. Participants will learn the essentials for creating an extraordinary public market during work sessions and on-site tours of New York City’s thriving open-air and indoor public markets.
Topics will include
- Benefits of markets
- Ingredients of successful markets
- Introduction to Placemaking- making markets better places
- Market planning process – scaling up markets with expanded facilities and operations
- Community engagement
- Sustainable market operations
- Market management
New York is a great place to experience the vibrancy of public markets and farmers markets —a city rich in cultures, food, festivals, music and street life. We’ll visit some of the city’s most famous markets, such as:
- Union Square Greenmarket – a former hotbed of drug use and dealing, Union Square is now home to the city’s best known open-air farmers market and one of the best public gathering places in the city, drawing more than 60,000 shoppers on a hot summer’s day.
- Essex Market – one of four remaining, historic LaGuardia-era indoor, public markets, this Lower East Side staple is now the cornerstone of the new Essex Crossing development project. The larger, brand new space features a demonstration kitchen and event space, along with more vending space for existing and new tenants.
- Chelsea Market – an indoor, privately managed public market located in the former National Biscuit Company’s (NABISCO) Oreo cookie factory. This market has evolved from primarily serving the wholesale and production needs of its tenants to becoming a popular, retail market with a strong prepared food presence adjacent to the High Line.
- Fort Greene Greenmarket – a neighborhood farmers market of 20+ vendors nestled alongside a public park in Brooklyn that has become its neighborhood’s gathering space for shopping, chatting and enjoying performances from local bands and storytellers.
Your instructors for this course are Steve Davies, David O’Neil and Kelly Verel.
If you have any questions, please contact [email protected]
*Our scholarship application can be found here. Applications will close at 5pm on Friday, March 6th. Please note that we will only consider applicants that can demonstrate financial hardship.